A few months ago, three of us (Ed Schofield, Wallis Motta, and myself) made a last minute decision to enter the Cambridge University Entrepreneurs (CUE) Business Plan Competition. It's a very successful competition, having spun out companies that are now worth more than £40-million, so we always knew it was going to be tough. Our team was "The Idea Belt", a company to sell innovation management software to mid-sized companies. It's a software category that is coming into vogue, there aren't many vendors (and they're mostly small), and we'd spotted a better way of doing it.
Happily for us, we made it through to the Grand Final, which was last Wednesday night, appropriately enough just a few hours before Sir Alan Sugar picked his latest Apprentice on the telly. We didn't win – we were beaten by some absolutely fantastic teams (if you have a few pounds spare, Microantenna looks like a fabulous investment!). But I was very happy we made it into the final.
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